Webinar: Learn Why You Need an AR

Why an EU or UK address is no longer optional

Selling into the EU or UK? Then you must have an address within those markets printed on your product or packaging. In this webinar, Ferry Vermeulen explains how new regulations — including EU Regulation 2019/1020 and the General Product Safety Regulation (2023/988) — make it mandatory for every product to have a responsible economic operator. Whether you sell electronics, toys, kitchenware, or even software, this rule applies to you.

Avoid costly pitfalls and blocked shipments

Without a valid EU or UK address, customs can block your goods before they even reach the market. Online marketplaces like Amazon and Etsy are now enforcing these rules as well, often removing products that don’t list a compliant address. This webinar highlights real-world risks and explains how to stay on the right side of both EU and UK authorities — without losing sales or credibility.

Five steps to choose the right authorised representative

Selecting the right AR is more than just finding someone with an address. You’ll discover a five-step process to evaluate potential partners, understand what documentation you must provide, and maintain compliance long-term. Ferry also shares practical examples and offers guidance for companies selling in both the EU and UK.

 

24hour-AR: your trusted partner in compliance

24hour-AR provides EU-based compliance expertise, document management, and product traceability support to safeguard your business from GPSR-related challenges. From regulatory updates to recall management, we’ve got you covered.

 

Don’t wait! Make sure your products can legally enter the EU and UK markets.

Unsure about whether your business needs an Authorized Representative or importer? Our experts will guide you through the latest regulations and help you stay compliant while avoiding costly delays or fines.

“The ONLY WAY to keep selling products is to have an EU and UK address printed on your product or on the packaging. ”
Ferry Vermeulen, 24hour-AR